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Being a Blogger: Finding your ‘niche’

This is a long overdue second part to the series I started a little while ago called ‘Being a Blogger’, I’ve been so busy recently that I haven’t had the chance to sit down and write really, hence the delay! But I really wanted to get this post out there as it’s something I still think about when considering what to post.

When I first started my blog, I knew roughly what I wanted to write about and so I started it all off. As time went on however I realised that some of what I was writing didn’t really fit into my interests or personality, rather I was trying to adhere to what was popular. Beauty, fashion etc, not to say that fashion or beauty bloggers don’t deserve credit for the work they do, but I was trying to write content which didn’t reflect me. I would be disheartened when posts I worked really hard on would get little to no attention and so I tried to fit in to a particular ‘niche’.

Over time though, through finding myself and other bloggers who write about such diverse topics, it’s made me realise that there’s no need to box yourself in. You can write about anything you want and there’s no one type that’s better than the other, just follow what you’re passionate about. For me, that’s books and finding new places to explore and eat. For others it could be expressing their personal style or bringing attention to important causes. There’s been a lot of drama in the blogging world recently, but no two bloggers are the same and that’s what keeps this form of expression so interesting.

So basically, I’d like to say that in my opinion there’s no one ‘niche’ you need to fit into when considering starting a blog and creating content. What works for someone else, may not work for you so stay true to yourself and the rest will come naturally after some hard work and persistence. There may well be times when you feel like giving up or getting bogged down by numbers, I certainly have before.

Until next time,

Rumaanah x


16 thoughts on “Being a Blogger: Finding your ‘niche’

  1. You are right on with this! It’s hard not to worry about numbers and stats, but doing so really takes away from the point of blogging. And I agree that there’s no need to confine yourself to one topic or theme — just write what you want!


  2. Hi, well said bloggers should write what they are passionate about whatever that is and not just try and fit a niche because it’s popular. Enjoy your travels and reading, looking forward to reading more posts.

  3. I love this post!!! It’s so important to write about your passions, I believe. Sometimes the pressure can be overwhelming because we all wanna “fit in” to some degree, but I’ve found people in the blogging community respect those who stay true to themselves 🙂

  4. Finding a niche is so important! It makes you want to keep going too, because you enjoy it.
    And you’re right, you can write about everything too, if you want it.
    Of course, having a trendy topic is sure to get you more readers more easily, but if you enjoy it a lot, you can keep going and eventually find your audience too!

  5. Loved this! I’ve tried to start just writing about what I want to write about – I get the importance of having a niche, but for me, I like to use my blog to write without any restriction. Recently I’ve started to write about a lot more than beauty and fashion and I’ve seen such a good response in terms of engagement. I don’t think there’s any winning formula to blogging. It’s just important to do exactly what you want!

  6. I completely agree with you! When I first started I was really worried about fitting into a certain category but now I just write about whatever takes my fancy and the things I want to share with others and I think it’s so much more true to me than trying to fit into any niche!
    Tara xo

  7. Loved took me so long to find out what I wanted to blog about until I found out what it works for someone might not work for me..looking forward to read your other posts xx

  8. This is so true – I think it is so much nicer not having to fit yourself into a niche and write about whatever you would like to write about x

    Claire |

  9. I couldn’t agree more, just blog about whatever you feel like blogging about, without worrying if it fits in to your niche or theme or whatever x

  10. This is a fab post! When I started, I was strictly books. But as time went on, I realised I wanted to write about different things. So I did. I didn’t think about a niche (actually back then, I didn’t know there was such a thing!) so I didn’t think about it but now, I couldn’t be happier being able to blog about anything and everything. I think if you have a specialist subject, one that you’re completely passionate about and that’s all you want to write about, whether that be books or beauty or fashion, then that’s great! But if like us, you wanna write about anything, that’s cool too. No one is better than the other (: I like having blogs I KNOW I can go to if I want to read something beauty related and I like having blogs I know I can go to and read something completely random that day (: xx

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